Insights for Brands.

Clarity for Leaders.

I help people make sharp decisions when the pressure is on. Sometimes that is a market. Sometimes it is a person.

From noise to signal. From pressure to clarity.

Insights for Brands.

Clarity for Leaders.

I help people make sharp decisions when the pressure is on.

Sometimes that is a market.

Sometimes it is a person.

One skill,

two ways to work with me

INSIGHT & STRATEGY

for brands

Turn complex data into a clear commercial call

Consumer and category strategy that cuts through market noise and gives leaders a direction they can act on. Fifteen years leading insight for global brands, most recently Coty and Galderma, now delivered on a fractional and project basis.

For brands, founders and commercial teams.

PRESSURE & PERFORMANCE

for leaders & teams

Think clearly and decide well when it counts

Behavioural science and nervous system tools that help leaders and teams stay steady, communicate with composure and make grounded decisions under real pressure. Practical, evidence-based, never abstract.

1:1 sessions, workshops and leadership programmes.

Same thread, different scale.

Whether it is a market or a person,

I find what is really driving things and turn it into a decision

you can act on.

98%

would recommend the work

100%

leave with practical tools for daily use

15+

years in global beauty & FMCG insight

“Amazing. This workshop should be mandatory”

BUILT ON COMMERCIAL WORK FOR

Meet Claudia

I am Claudia, founder of Work in Progress Lab.

For over 15 years I led strategy and consumer insight for global brands, most recently at Coty and Galderma, turning complex data into clear commercial direction.

Along the way I kept meeting the thing the data never explained.

What decides an outcome usually sits underneath it, in how people think, communicate and decide once the pressure rises. So I went deeper and trained in behavioural science and nervous system regulation.

Today I bring both to the table: the commercial brain and the human one. The same skill, whether the room is a boardroom or a one-to-one.

BACKGROUND

15+ years consumer insight & strategy (Coty, Galderma)

Behavioural science & nervous system regulation

Certified trauma-informed coach, The Mental Wellbeing Company

ICF & CPD-accredited

Host of the wiPodcast

START HERE, FREE, TWO MINUTES

How does pressure shape the way you lead?

Answer a few quick questions and the Pressure Audit names your pattern back to you,

so you can see what runs the show when the stakes are high.

FOR TEAMS & ORGANISATIONS

Workshops that build steadier,

higher-performing teams

Half-day and full-day sessions that give leaders and employees practical tools for pressure,

communication and clear decision-making, grounded in behavioural science and nervous system education.

Trauma-informed and mental health first aid training delivered in partnership with The Mental Wellbeing Company.

For Leaders

  • Greater resilience

  • Improved self-awareness

  • Improved relationships

  • Increased productivity

  • Better emotional regulation

  • Increase in self awareness

  • Improved cognitive function

  • Increase in wellbeing

For Workspaces

  • Improved attendance

  • Less absenteeism & sickness

  • Improved performance & efficiency

  • Increase in profitability

  • Improved staff wellbeing

  • Improved workplace culture

  • Increase in psychological safety

  • Greater staff satisfaction &  retention 

Whether it is a market or a leader under pressure,

I turn noise into clarity.

© 2026 Work in Progress Lab  ·  Partner of The Mental Wellbeing Company